Zoti - snacks
Zoti - Herring snacks in Scandinavian style. The brand targets a young Israeli audience with a playful approach, creating a unique and cool image. Its branding stands out in design and how it speaks to its audience. The goal is to offer snacks with varying levels of spiciness in a captivating, unconventional way, delivering a refreshing experience with a new product that tells an interesting story, unlike other snacks on the market.
The name "Zoti" is rooted in Israeli slang, meaning "this one" when referring to a female. The brand’s mascot envisioned as an older version of Pippi Longstocking, has a bold and creative personality that stands out for her strength and individuality. This concept creates a sense of mystery around her, making people talk about her and point her out, captivated by her cool, unconventional vibe. The typography includes a triple “Z” that hints at the admiration or envy Zoti might spark, along with circles that resemble the shape of the snack.
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