The north face

The North Face - Rebranding’s concept honors Native American heritage, grounding the brand’s identity in the essence of the American continent, its landscapes, and its people. This approach connects the brand to the continent’s native roots, celebrating a uniquely American culture that showcases its diversity and unites its people. It captures the spirit of the American landscape and authentic symbols, infusing the brand with a deep sense of American identity.

The brand resonates with young adults who seek to be creative, inspiring, bold, and provocative.