LILITH POWER
LilithPower is a graphic design project focusing on illustration, animation, and packaging design. It presents a bold feminist hair dye brand centered around red hair, symbolizing freedom of expression and choice for women. The brand emphasizes strength, independence, and a rebellious spirit against traditional beauty standards, using a raw and direct aesthetic inspired by punk style to convey its message.
The brand advocates for freedom of expression and choice, celebrating boldness, power, and independence in women. Drawing inspiration from punk and riot grrrl subcultures, its graphic design is both a tribute to and a defiant stance against traditional norms. Every graphic element is crafted using traditional techniques from 1970s punk design, incorporating collage, hand-drawn illustrations, hand-lettering, rub-down and ransom-note typography, stencils, rubber stamps, and black-and-white Xerox copying.
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