KYIV CITY

Kyiv City is a social media campaign focused on rebranding its logo and celebrating the beauty and uniqueness of Ukrainian culture and traditions in Kyiv. The campaign connects the city's rich history with its vibrant present, connecting the origins of Kyiv in the Kyivan Rus’ era, the preservation of its traditions and culture over the centuries, and the modern appreciation of its historical legacy. It incorporates one of Ukraine’s most significant symbols, the Tryzub, illustrating its evolution over more than a millennium.

The logo authentically represents Kyiv, featuring St. Sophia Cathedral as it appeared when first constructed in the 11th century.